一，高端拍賣、投資、收藏字畫(huà)增幅減緩。第二中高端禮品字畫(huà)消費(fèi)下降。第三中低端字畫(huà)消費(fèi)迅速增長(zhǎng)。

1、 The growth rate of high-end auction, investment, and collection calligraphy and painting prices has slowed down. The consumption of high-end gifts, calligraphy and painting has decreased in the second tier. The consumption of low-end calligraphy and painting in the third tier is growing rapidly.

然后，說(shuō)一下現(xiàn)在買畫(huà)的主流人群有哪些，他們?yōu)槭裁促I字畫(huà)。根據(jù)我的觀察，現(xiàn)在人購(gòu)買字畫(huà)類投資收藏，第二類是買來(lái)做裝飾掛畫(huà)，，第三是買來(lái)送禮，第四類是日漸增長(zhǎng)的傳統(tǒng)文化愛(ài)好者。

Then, let's talk about the mainstream group of people who buy paintings now and why they buy calligraphy and paintings. According to my observation, people nowadays invest in collecting calligraphy and painting in the first category, buy decorative hanging paintings in the second category, buy gifts in the third category, and the growing number of traditional culture enthusiasts in the fourth category.

一，先說(shuō)為了投資收藏購(gòu)買字畫(huà)，這里面其實(shí)有多個(gè)問(wèn)題，比如字畫(huà)有投資、收藏價(jià)值嗎？這個(gè)是肯定的，有投資、收藏價(jià)值。而且還有很多人投資字畫(huà)賺到大錢了。比如收藏家許化遲，1983年用20萬(wàn)買了9000多幅近現(xiàn)代作品，現(xiàn)在翻了1萬(wàn)多倍。20萬(wàn)變200多億。但是這里有另外一個(gè)問(wèn)題，就是哪些字畫(huà)有投資收藏價(jià)值呢？這個(gè)是既又復(fù)雜的問(wèn)題，本文不做分析，給大家一句話，不懂行的人，不要進(jìn)行字畫(huà)投資。

1、 First of all, there are multiple questions about purchasing calligraphy and painting for investment and collection, such as does calligraphy and painting have investment and collection value? This is certain and has investment and collectible value. And many people have made a lot of money investing in calligraphy and painting. For example, the famous collector Xu Huachi bought over 9000 modern and contemporary famous works for 200000 yuan in 1983, and now the price has increased by more than 10000 times. 200000 to over 20 billion. But there is another question here, which calligraphy and paintings have investment and collection value? This is a professional and complex issue, and this article will not focus on analyzing it. To everyone, those who are not familiar with the industry should not invest in calligraphy and painting.

二，裝飾字畫(huà)，我記得十年前吧，很多公司都是白墻或者掛一些企業(yè)文化類的印刷品，在家里掛西畫(huà)的人有一些，但是掛書(shū)法、國(guó)畫(huà)的人也很少，近些年，購(gòu)買字畫(huà)裝飾的人越來(lái)越多，大量的辦公室，家庭都開(kāi)始在家里掛書(shū)法或者國(guó)畫(huà)。

2、 Decorative calligraphy and painting, I remember ten years ago, many companies had white walls or hung some corporate culture printed materials. Some people hung Western paintings at home, but few people hung calligraphy or traditional Chinese paintings. In recent years, more and more people bought calligraphy and painting decorations, and a large number of offices and families began to hang calligraphy or traditional Chinese paintings at home.

三，買來(lái)送禮，這個(gè)沒(méi)什么說(shuō)的，禮儀之邦，人情社會(huì)，幾千年的送禮傳統(tǒng)，不過(guò)高端禮品字畫(huà)市場(chǎng)確實(shí)在收縮，這其實(shí)對(duì)我們大多數(shù)國(guó)民是好事情。

3、 Buying gifts is not a big deal. It is a land of etiquette, a society of human relations, and a tradition of giving gifts for thousands of years. However, the high-end gift calligraphy and painting market is indeed shrinking, which is actually a good thing for most of us citizens.

四，傳統(tǒng)文化愛(ài)好者購(gòu)買，現(xiàn)代人為什么買字畫(huà)？它有物質(zhì)需求和精神需求兩個(gè)方面，愛(ài)好者，這就是一種精神需求的滿足，字畫(huà)不僅僅是一種筆墨傳承，還是我國(guó)的文化精神，現(xiàn)在社會(huì)，都市化、城鎮(zhèn)化是一種全國(guó)推行的大趨勢(shì)，時(shí)代的大背景，一片喧囂，字畫(huà)以其自然之美，文化精神，給人們提供一個(gè)精神空間，我們每個(gè)人其實(shí)都是生活在傳統(tǒng)文化的框架下，人們通過(guò)接觸傳統(tǒng)的書(shū)畫(huà)藋藝術(shù)而產(chǎn)生的心理反應(yīng)，是人類精神生活中不可缺少的一部分。

4、 Why do modern people buy calligraphy and painting when traditional culture enthusiasts buy it? It has two aspects: material needs and spiritual needs. Enthusiasts, this is a satisfaction of spiritual needs. Calligraphy and painting are not only a form of ink inheritance, but also the cultural spirit of our country. In today's society, urbanization and urbanization are a major trend promoted nationwide, with the backdrop of the times and the hustle and bustle. Calligraphy and painting, with its natural beauty and cultural spirit, provide people with a spiritual space, Each of us actually lives within the framework of traditional culture, and the psychological reactions that people experience through exposure to traditional calligraphy, painting, and art are an indispensable part of human spiritual life.

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