這兩年，書畫直播火熱，但并不是名家一定會(huì)賣爆，沒名氣也未必賣不好，書畫變現(xiàn)和名氣大小沒有必然的聯(lián)系。
In the past two years, live streaming of calligraphy and painting has been popular, but it is not certain that celebrities will sell well. Without fame, it is not necessarily difficult to sell well. The monetization of calligraphy and painting is not necessarily related to the size of fame.
書畫變現(xiàn)=銷售商品
Realizing calligraphy and painting=selling goods
既然作為商品，那就要具備它的基性——為別人帶來價(jià)值。賣爆，就是要抓住市場需求，找準(zhǔn)對應(yīng)的客群。
Since it is a commodity, it must possess its basic attribute - bringing value to others. Selling explosive products means seizing market demand and identifying corresponding customer groups.
字畫的流通是分層的，一部分人用來作為收藏品，就是保值、增值，具備資產(chǎn)屬性。這一層級就是要看出自何人之手了。有名家，也多見有市場潛力的書畫家。
The circulation of calligraphy and painting is layered, and some people use it as collectibles to preserve and increase value, possessing asset attributes. This level depends on who made it. There are famous artists, and there are also many calligraphy and painting artists with market potential.
另外一層就是作為藝術(shù)消費(fèi)品，美術(shù)、書法，繪畫作品等裝裱之后，居家布置客廳、書房；放置辦公室展示企業(yè)情懷，老板個(gè)人愛好，或者體現(xiàn)企業(yè)文化等。
The other layer is used as art consumer goods, where art, calligraphy, and painting works are mounted and decorated at home to decorate the living room and study; Place an office to showcase corporate sentiment, personal interests of the boss, or reflect corporate culture.
還有另外一個(gè)市場，把個(gè)人書畫作品經(jīng)設(shè)計(jì)文創(chuàng)后，轉(zhuǎn)化成市場需要的商品如酒水，茶葉，茶器，文房四寶等，進(jìn)行個(gè)性化包裝銷售。（后續(xù)專題講解）。
There is another market where personal calligraphy and painting works are designed, created, and transformed into products that the market needs, such as drinks, tea leaves, tea sets, and the four treasures of study, for personalized packaging and sales. (Subsequent special topic explanation).
收藏品有自己的市場。大部分書畫人變現(xiàn)，較實(shí)際的一條路是在生活消費(fèi)品這一層下功夫，這是一個(gè)非常龐大的市場，人群龐大，應(yīng)用場景多，需求也是海量的，更容易獲取市場的成功。
Collections have their own professional market. The most practical way for calligraphers and painters to monetize is to focus on consumer goods, which is a very large market with a large population, multiple application scenarios, and massive demand, making it easier to achieve market success.
所以，書畫人想要變現(xiàn)，還是要明確自己的定位，賣收藏品還是生活消費(fèi)品或者去做文創(chuàng)。
So, if calligraphers and painters want to monetize, they still need to clarify their positioning, whether to sell collectibles or consumer goods, or to engage in cultural and creative activities.
但是，不管你選擇哪個(gè)方向，要確定自己的人設(shè)（之前筆記有講過，可以往前翻看），找準(zhǔn)自己的人群，就找到了自己的市場。
However, no matter which direction you choose, you first need to determine your personal profile (as mentioned in previous notes, you can look forward), identify your audience, and then find your own market.
This article is dedicated to the acquisition of celebrity calligraphy and painting at a high price. For more information, please click on: http://www.tz998.com Sincere attitude. We will provide you with comprehensive services. We will gradually contribute more relevant knowledge to everyone. Stay tuned
發(fā)布時(shí)間：2023-10-18 
作者：大雅堂美術(shù)館 
文章來源:http://www.tz998.com/ 
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