1: Start early and benefit eventually

俞老漢當(dāng)保安的兒子結(jié)婚啦，新房買(mǎi)在勝豪地產(chǎn)，那可是市中心的豪宅啊，均價(jià)要兩萬(wàn)多呢，他干一輩子也買(mǎi)不起這種房子啊，一問(wèn)才知道，俞老漢是賣(mài)了一幅藏畫(huà)后買(mǎi)的新房。

The son of old man Yu, who was a security guard, got married. His new house was bought in Shenghao Real Estate, which was a luxury house in the city center. The average price was more than 20000 yuan. He could not afford such a house all his life. After asking, he knew that old man Yu bought a new house after selling a Tibetan painting.

俞老漢老兩口都是退休工人，全家存款加起來(lái)也不到十萬(wàn)塊，老兩口整日為兒子的婚房發(fā)愁。有天看報(bào)紙，俞老漢看見(jiàn)有家畫(huà)廊征集字畫(huà)的新聞，忽然想起來(lái)手頭還有年輕時(shí)收集的幾張字畫(huà)呢，于是就翻箱倒柜的找了出來(lái)。二天一大早就按報(bào)紙上的地址找到了這家畫(huà)廊。畫(huà)廊給出的報(bào)價(jià)讓俞老漢驚呆了，他們竟開(kāi)出了700萬(wàn)！二天老兩口在銀行和畫(huà)廊交接手續(xù)，拿著700萬(wàn)的存單，老兩口幾天都沒(méi)睡好覺(jué)，生怕人家反悔再把這錢(qián)要回去?；槎Y上大家都羨慕俞老漢一張畫(huà)紙換來(lái)個(gè)婚房。

Both the old man and the old man Yu are retired workers, and their family savings add up to less than 100000 yuan. The old couple worry about their son's marriage house all day long. One day when reading the newspaper, Old Man Yu saw the news that a gallery was soliciting calligraphy and paintings, and suddenly remembered that he still had some calligraphy and paintings collected when he was young, so he rummaged through the closet and found them. Early the next morning, I found the gallery according to the address in the newspaper. The quotation given by the gallery surprised old man Yu. They offered 7 million yuan! Two days later, the old couple handed over the formalities at the bank and the gallery, holding a deposit certificate of 7 million yuan. The old couple didn't sleep well for several days, for fear that they would go back and ask for the money again. At the wedding, everyone envied Old Man Yu for exchanging a piece of painting paper for a wedding room.

此刻的畫(huà)廊老板正偷著樂(lè)呢，這實(shí)在是撿了個(gè)大便宜呀，因?yàn)橛崂蠞h的那幾張字畫(huà)里有一張是李可染的真跡。2010年李可染的作品曾以3752萬(wàn)、4082萬(wàn)成交。而2012保利拍賣(mài)的李可染的《萬(wàn)山紅遍》成交價(jià)高達(dá)到2.9億元！畫(huà)廊老板還害怕俞老漢后悔呢！

At the moment, the gallery owner is stealing music, which is really a big bargain, because one of the old man Yu's calligraphy and paintings is an authentic work of Li Keran. In 2010, Li Keran's works sold for 37.52 million yuan and 40.82 million yuan. In 2012, Li Keran's "Wanshan Hongbian", which was auctioned by Poly, sold for 290 million yuan! The gallery owner is afraid that Old Man Yu will regret it!

俞老漢的經(jīng)歷不能代表收藏的普遍現(xiàn)象，但是實(shí)際上，只要是做個(gè)有心人，早動(dòng)手，收藏的字畫(huà)一定會(huì)增值。

The experience of Old Yu cannot represent the general phenomenon of collection, but in fact, as long as you are a conscientious person and start early, your collection of calligraphy and painting will surely increase in value.

2：藏黃金不如買(mǎi)字畫(huà)

2: Buying calligraphy and painting is better than hiding gold

1948年，張大千在上海舉辦他的收藏畫(huà)展，99幅作品中，《宋人山寺圖》開(kāi)價(jià)高，是其他作品的十倍，某藏家以4根500克的金條買(mǎi)走。61年后，在2009年北京匡時(shí)拍賣(mài)會(huì)上，這幅《宋人山寺圖》的成交價(jià)高達(dá)1366萬(wàn)元。眾人皆知黃金抗通脹，然而即便按今天的金價(jià)算，4根500克的金條也才不到50萬(wàn)元。由此可見(jiàn)，字畫(huà)確比黃金更抗通脹。

In 1948, Zhang Daqian held an exhibition of his paintings in Shanghai. Among the 99 works, the painting of Songrenshan Temple was 10 times more expensive than other works. A collector bought it with four 500g gold bars. 61 years later, at the 2009 Kuangshi auction in Beijing, the transaction price of this painting of Song Renshan Temple reached 13.66 million yuan. It is well known that gold is anti inflationary, but even at today's gold price, four 500g gold bars are less than 500000 yuan. It can be seen that calligraphy and painting are indeed more anti inflationary than gold.

3：心明眼亮，逢低吸納

3: Be insightful and absorb low prices

經(jīng)營(yíng)建筑材料的張總早進(jìn)入收藏市場(chǎng)，他的父輩收藏了兩張齊白石的畫(huà)，讓他愛(ài)不釋手。手頭富裕后，張總迷上了齊白石的作品，有資金就收購(gòu)。2000年平均8萬(wàn)元/平方尺，等低探底2.4萬(wàn)元/平方尺時(shí)，張總不顧太太的反對(duì)，把家里大部分存款都買(mǎi)成齊白石的作品。終于2004年開(kāi)始反彈到10萬(wàn)元/平方尺，2005年直升到35萬(wàn)元/平方尺，張總的太太開(kāi)心的直夸老公的眼光好。

Mr. Zhang, who deals in building materials, entered the collection market early. His parents collected two Qi Baishi's paintings, which he couldn't put down. After getting rich, Mr. Zhang became fascinated by Qi Baishi's works and bought them when he had money. In 2000, the average price was 80000 yuan/square foot. When the bottom reached 24000 yuan/square foot, President Zhang ignored his wife's objection and bought most of his savings into Qi Baishi's works. Finally, it began to rebound to 100000 yuan/square foot in 2004, and rose to 350000 yuan/square foot in 2005. President Zhang's wife was happy and praised her husband's good taste.

的確，據(jù)近幾年不完全統(tǒng)計(jì)顯示，齊白石的作品共計(jì)上拍26039件(含重復(fù)上拍)，成交總額達(dá)137.5億元。此外，在香港和紐約市場(chǎng)，齊白石也是作品被拍賣(mài)多的近現(xiàn)代畫(huà)家。 2011年嘉德春拍中，齊白石《松柏高立圖?篆書(shū)四言聯(lián)》，以4.255億元成交，創(chuàng)造了近現(xiàn)代書(shū)畫(huà)的新紀(jì)錄。

Indeed, according to incomplete statistics in recent years, a total of 26039 Qi Baishi's works have been auctioned (including repeated auctions), with a total turnover of 13.75 billion yuan. In addition, Qi Baishi is also a modern painter whose works have been auctioned in Hong Kong and New York markets. In the 2011 Jiadechun auction, Qi Baishi's Song Bai Gao Li Tu - Seal Script Four character Couplet was sold for 425.5 million yuan, creating a new record for modern Chinese calligraphy and painting.

4：仔細(xì)觀察，穩(wěn)中求利

4: Careful observation and steady profit seeking

老唐收藏扇面系列在業(yè)界小有名氣，明清到近現(xiàn)代都有，就是性子太急，喜歡快進(jìn)快出，見(jiàn)利就走。正是他這種急功近利的性格做出了一件讓他后悔不已的事情。十年前老唐以5萬(wàn)元的收到一幅唐伯虎的扇面山水，后來(lái)有人想收藏，老唐開(kāi)了個(gè)自認(rèn)為是200萬(wàn)元的天價(jià)，沒(méi)想到還成交了，老唐著實(shí)開(kāi)心了一陣子，這可是40多倍的利潤(rùn)呀，什么買(mǎi)賣(mài)有這么大回報(bào)呀？沒(méi)想到北京保利2013年春拍唐伯虎的《江亭談古圖扇面》以1150萬(wàn)元成交了，老唐腸子都悔青啦。所以收藏字畫(huà)一定要經(jīng)得住誘惑，名家精品越來(lái)，可遇不可求。

Lao Tang's fan collection series is a little famous in the industry. It has been used from the Ming and Qing Dynasties to modern times, but it is too hasty. It likes fast in and fast out, and it can leave when it sees benefits. It was his eagerness for quick success and instant benefit that made him regret something. Ten years ago, Lao Tang received a fan landscape of Tang Pak Fu at a price of 50000 yuan. Later, someone wanted to collect it. Lao Tang opened a huge price that he thought was 2 million yuan. Unexpectedly, it was still a deal. Lao Tang was really happy for a while. It was more than 40 times the profit. What kind of business has such a big return? Unexpectedly, Beijing Poly shot Tang Bohu's "Jiang Ting Talks about an Ancient Fan" in the spring of 2013 for 11.5 million yuan. Old Tang was regretful. Therefore, the collection of calligraphy and painting must withstand the temptation. The boutiques of famous artists are becoming more and more rare.

5：求教人士，不偏聽(tīng)偏信

5: Seek advice from professionals without partiality

2009年9月，在某鑒寶節(jié)目的海選現(xiàn)場(chǎng)，河南鄭州有一對(duì)兄弟帶著家傳的乾隆御筆《嵩陽(yáng)漢柏圖》來(lái)鑒寶。還沒(méi)進(jìn)會(huì)場(chǎng)，就遇見(jiàn)一個(gè)朋友說(shuō)，這東西是個(gè)古董，但是個(gè)仿品，所以也就值3萬(wàn)元，他說(shuō)過(guò)半個(gè)月可以找人來(lái)收購(gòu)，兄弟倆一聽(tīng)喜出望外，就回家等待。半個(gè)多月后，朋友果然帶來(lái)了收藏家。經(jīng)過(guò)一番討價(jià)還價(jià)，兄弟倆終以17萬(wàn)元的把這幅家傳賣(mài)了，兄弟倆很是開(kāi)心。但時(shí)隔一年，他們吃驚地看到一則新聞，發(fā)現(xiàn)以17萬(wàn)元售出的那幅《嵩陽(yáng)漢柏圖》在北京保利公司的拍賣(mài)會(huì)上居然拍出了8736萬(wàn)元的天價(jià)。前后相差了500多倍。他們當(dāng)時(shí)就意識(shí)到被朋友忽悠了，但已經(jīng)后悔莫及。

In September 2009, at the audition site of a treasure appreciation program, a pair of brothers from Zhengzhou, Henan Province came to treasure appreciation with the painting of Han cypresses in Songyang written by Emperor Qianlong. Before entering the meeting, I met a friend who said that it was an antique, but a copy, so it was worth 30000 yuan. He said that he could find someone to buy it in half a month. The brothers were overjoyed and went home to wait. More than half a month later, my friend did bring the collector. After a lot of bargaining, the brothers finally sold the family heirloom for 170000 yuan. The brothers were very happy. But a year later, they were surprised to see a piece of news, and found that the painting of Songyang Han Bai sold for 170000 yuan had sold for 87.36 million yuan at the auction of Beijing Poly. The price difference before and after was more than 500 times. They realized at that time that they had been cheated by their friends, but they had no time to repent.

6：區(qū)別藝術(shù)品和藝術(shù)商品

6: Distinguish between artworks and art commodities

工人趙師父收藏了多年的字畫(huà)，幾乎都是在古玩字畫(huà)一條街上買(mǎi)的，幻想有能撿漏致富。這些字畫(huà)幾乎花了他每月的積蓄和大量的心血，但事實(shí)上他收藏的幾乎都是工藝品字畫(huà)，幾乎沒(méi)有收藏價(jià)值。

Master Zhao, a worker, has collected calligraphy and paintings for many years. Almost all of them were bought in the antique calligraphy and painting street. He fantasized that one day he would be rich by picking up leaks. These calligraphy and painting almost spent his monthly savings and a lot of effort, but in fact, his collection is almost all handicraft calligraphy and painting, which has little collection value.

在購(gòu)買(mǎi)藝術(shù)品的買(mǎi)家中有相當(dāng)部分投資者有投資心理。不少投資者興實(shí)際上是商品藝術(shù)，沒(méi)有任何保值和增值功能?，F(xiàn)在，收藏界不少人都抱著撿漏的心態(tài)搞收藏，希望花百十元就能撿到價(jià)值數(shù)十萬(wàn)的真品，奢望一夜暴富，這樣做的結(jié)果往往是虧的更多。

Among the buyers of artworks, a considerable number of investors have investment psychology. Many investors are actually commodity arts without any function of value preservation and appreciation. Now, many people in the collection field are collecting with the mentality of picking up omissions, hoping to spend 100 yuan to find genuine products worth hundreds of thousands, hoping to become rich overnight, and the result is often more losses.

一幅繪畫(huà)的收藏投資價(jià)值主要受其藝術(shù)價(jià)值、學(xué)術(shù)價(jià)值、知名度以及作品的市場(chǎng)行情等因素決定。其中，字畫(huà)的藝術(shù)價(jià)值尤其重要。一些初入藝術(shù)品收藏的門(mén)外漢，在投資藝術(shù)品之前應(yīng)明白什么是藝術(shù)品，什么是藝術(shù)商品。

The collection investment value of a painting is mainly determined by its artistic value, academic value, popularity and the market situation of the work. Among them, the artistic value of calligraphy and painting is particularly important. Some laymen who are new to art collection should first understand what art is and what art goods are before investing in art.

7：確保真跡，增值有望

7: Ensure authenticity and increase value hopefully

地產(chǎn)集團(tuán)的趙總多年來(lái)熱衷于收藏字畫(huà)，還專(zhuān)門(mén)為這些名家字畫(huà)開(kāi)辟了一個(gè)專(zhuān)門(mén)的收藏廳，有段時(shí)間購(gòu)買(mǎi)古代字畫(huà)的資金不夠，還把一塊地皮出讓用于購(gòu)買(mǎi)字畫(huà)?？偼顿Y近兩億。近期由于房地產(chǎn)低迷，手頭緊張，就準(zhǔn)備出手這些名家字畫(huà)。拿到北京的大拍賣(mài)公司。告訴他這些幾乎都是贗品。趙總不服氣的拿出這些字畫(huà)配套刊登的著名出版物，拍賣(mài)公司的技術(shù)人員告訴他這些造價(jià)高手為了讓買(mǎi)家相信這些畫(huà)是真的，專(zhuān)門(mén)印刷一本仿著名出版物的畫(huà)冊(cè)。趙總像泄了氣的皮球癱坐在椅子上， 要知道，為了買(mǎi)所謂的這些古代字畫(huà)，上次平價(jià)轉(zhuǎn)讓的那塊地皮已經(jīng)升值了3個(gè)多億了......

Mr. Zhao of the real estate group has been keen on collecting calligraphy and paintings for many years, and has also opened a special collection hall for these famous calligraphers and paintings. For some time, the fund for purchasing ancient calligraphy and paintings was not enough, and he also sold a piece of land for purchasing calligraphy and paintings. The total investment is nearly 200 million yuan. Recently, due to the downturn of real estate and the shortage of money, we are ready to sell these famous calligraphies and paintings. Get the big auction company in Beijing. Experts told him that these were almost fakes. Mr. Zhao was unconvinced and took out the famous publications published with these calligraphy and paintings. The technicians of the auction company told him that these cost experts had printed a picture album imitating the famous publications in order to make the buyers believe that these paintings were real. Mr. Zhao sat on the chair like a deflated leather ball. You know, in order to buy the so-called ancient calligraphy and paintings, the land that was transferred at a fair price last time has appreciated by more than 300 million

字畫(huà)投資大的風(fēng)險(xiǎn)在于字畫(huà)真假的辨別和市場(chǎng)價(jià)值的判斷。在藝術(shù)市場(chǎng)上，贗品的事例屢見(jiàn)不鮮，投資不慎就要付出代價(jià)。所以字畫(huà)投資考究的是眼光的學(xué)問(wèn)。目前，只要是走俏于市場(chǎng)的名家作品，其偽作就盛行于市場(chǎng)，因此鑒別名家作品真?zhèn)侮P(guān)重要。好是到有信譽(yù)的大拍賣(mài)行去購(gòu)買(mǎi)，即使較高，但保真度高。另外，畫(huà)家的作品一般有代表作、精品、一般作品和應(yīng)酬作品這四種，而不同作品在市場(chǎng)上區(qū)別很大。

The big risk of calligraphy and painting investment lies in the identification of true and false calligraphy and painting and the judgment of market value. In the art market, counterfeits are common, and careless investment will pay a price. Therefore, calligraphy and painting investment focuses on the knowledge of vision. At present, as long as the works of famous artists are popular in the market, their fake works are popular in the market, so it is very important to identify the authenticity of famous artists' works. The good thing is to buy at a reputable auction house. Even though the price is high, the fidelity is high. In addition, painters' works generally include representative works, fine works, general works and entertainment works, and the prices of different works vary greatly in the market.

一般來(lái)說(shuō)，畫(huà)家現(xiàn)場(chǎng)繪畫(huà)的作品保真度高，能買(mǎi)到現(xiàn)場(chǎng)繪畫(huà)作品則穩(wěn)賺不賠。目前國(guó)內(nèi)現(xiàn)場(chǎng)繪畫(huà)有名氣的當(dāng)屬畫(huà)家邢東，他擅長(zhǎng)于繪制觀音寶像和人物，經(jīng)常在舞臺(tái)和劉詩(shī)昆等名家聯(lián)合演出，現(xiàn)場(chǎng)氣氛越強(qiáng)烈，越有激情，經(jīng)?，F(xiàn)場(chǎng)繪出精品。

Generally speaking, painters' works painted on the spot have a high fidelity, and they can buy paintings on the spot without losing money. At present, Xing Dong, a famous painter in China, is good at drawing Guanyin statues and characters. He often performs together with Liu Shikun and other famous artists on the stage. The more intense the scene atmosphere is, the more passionate he is. He often paints exquisite works on the scene.

8：投資當(dāng)代中年畫(huà)家，增值速度加快

8: Invest in contemporary middle-aged painters and increase their value faster

遍查當(dāng)代國(guó)畫(huà)、油畫(huà)藝術(shù)家近十年的拍賣(mài)市場(chǎng)走勢(shì)，無(wú)一例外是都是曲線上漲的趨勢(shì)，油畫(huà)家靳尚誼、王沂東、邢東漲幅大，接近10倍，尤其是油畫(huà)、國(guó)畫(huà)同時(shí)繪畫(huà)的旅美畫(huà)家邢東，國(guó)畫(huà)在2004年四尺整張才500元，而2014年在保利春季拍賣(mài)會(huì)上，四尺的花鳥(niǎo)作品《春雪》就拍了575萬(wàn)元，和齊白石的《讀書(shū)圖》同成交，一舉進(jìn)入當(dāng)代水墨前十名的地位，10年畫(huà)價(jià)漲了十倍還多!雖然這些都是個(gè)例，但和畫(huà)家本身的背景、身份和藝術(shù)水準(zhǔn)、機(jī)遇也是分不開(kāi)的。陳逸飛、羅中立等近兩年也都升值5-6倍。

The auction market trend of Chinese contemporary traditional Chinese painting and oil painting artists in the past decade has been extensively investigated. Without exception, it is a trend of curvilinear rise. Oil painters Jin Shangyi, Wang Yidong and Xing Dong have increased by nearly 10 times. In particular, Xing Dong, a painter in the United States who painted oil painting and traditional Chinese painting at the same time, paid only 500 yuan for a four foot piece of traditional Chinese painting in 2004. In 2014, at the Poly Spring Auction, the four foot flower and bird work Spring Snow was sold for 5.75 million yuan, The book was sold at the same price as Qi Baishi's "Reading Map", which made it one of the top ten contemporary Chinese ink paintings. The price of the ten year painting has risen more than ten times! Although these are individual cases, they are inseparable from the background, identity, artistic level and opportunities of the painter himself. Chen Yifei and Luo Zhongli have also appreciated 5-6 times in recent two years.

當(dāng)代中年畫(huà)家的作品增值和保值的成功率較高，因?yàn)樗麄円呀?jīng)站在成功的舞臺(tái)上。像前文所提到的中年畫(huà)家王沂東、邢東正進(jìn)入炙熱期，出手也非常容易。

The success rate of the appreciation and preservation of the value of contemporary middle-aged painters' works is high, because they are already on the stage of success. As the middle-aged painters Wang Yidong and Xing Dong mentioned above are entering a hot period, they are also very easy to make moves.

字畫(huà)的收藏，是爆冷門(mén)的行業(yè)。字畫(huà)收藏雖然不像股票市場(chǎng)那樣，見(jiàn)效快，但股票的風(fēng)險(xiǎn)大家都是的，而字畫(huà)的收藏則總是有幸運(yùn)機(jī)遇的。遇到一次，成百成倍、成千倍地收回自己所有的投資，不是什么神話。

Collection of calligraphy and painting is a popular industry. Although calligraphy and painting collection is not as effective as the stock market, but the risk of stock is everyone's, and calligraphy and painting collection is always a lucky opportunity. Once, it is not a myth to recover all your investment hundreds and thousands of times.

但是投資繪畫(huà)作品一定要注意：

But when investing in paintings, we must pay attention to:

1、不要隨大流，要有獨(dú)特和前瞻性的眼光。

1. Don't follow the crowd, but have a unique and forward-looking vision.

2、盡量能購(gòu)買(mǎi)畫(huà)家現(xiàn)場(chǎng)繪畫(huà)作品，確保真跡。

2. Try to purchase artists' on-site paintings to ensure the authenticity.

3、不要貪小利，便宜的作品利潤(rùn)微乎其微。

3. Don't be greedy for small profits. Cheap works have very little profit.

4、及時(shí)買(mǎi)入，因?yàn)楫?huà)價(jià)會(huì)越漲越高。

4. Buy in time, because the painting price will rise higher and higher.