1. Follow the principle of potential: Although ancient celebrity calligraphy and painting are very precious, the number of ancient celebrity calligraphy and painting is rare and very precious, which usually requires a lot of capital investment. The works of young and middle-aged painters have innovative elements of the times and greater appreciation potential.

2、遵循以才尋畫的原則：書畫收藏過程中要更多的關(guān)注畫家自身的文學(xué)才能，而不僅僅是關(guān)注畫家的名氣。

2. Follow the principle of seeking painting by talent: in the process of calligraphy and painting collection, we should pay more attention to the artist's own literary talent, not just the artist's fame.

3、遵循名家沿襲原則：眾多周知，名家弟子容易得到前輩和大師的真?zhèn)鳎渥髌吩鲋禎摿托詢r比自然更高。

3. Follow the principle of famous masters' inheritance: many well-known famous masters' disciples are easy to get the true biography of their predecessors and masters, and their works have higher value-added potential and cost performance.

4、遵循現(xiàn)代思維原則：所謂現(xiàn)代思維就是要求畫家不僅僅是只會畫畫，也要懂得管理和經(jīng)營，能夠使自己的作品與時代的需求相結(jié)合，這樣的作品才能更具備增值潛力。

4. Follow the principle of modern thinking: the so-called modern thinking requires painters not only to paint, but also to understand management and management, and be able to combine their works with the needs of the times, so that such works can have more value-added potential.

5、遵循主流思想原則：所謂主流思想，就是畫家創(chuàng)作出來的作品要能夠體現(xiàn)一種時代發(fā)展下的正能量，也就是通俗意義下所講的路子要正。

5. Follow the principle of mainstream thought: the so-called mainstream thought is that the works created by painters should be able to reflect a positive energy under the development of the times, that is, the path should be correct in the popular sense.

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